Month: November 2021

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Case Study

Bioceutics: Immunizer Explainer

Brief:

Bioceutics Inc. is a Pharmaceutical company based in Kolathur, Chennai that is known for its leading nutraceutical and pharmaceutical combinations in all therapy areas. When the pandemic struck, Bioceutics came up with a revolutionary product – Immunizer to boost immunity in first line medical workers and the public. Bioceutics wanted MED-bites to come up with a video that explained the method of action of all the ingredients with scientific backing, and 2D medical animation. This video had to be shared on social media platforms and Whatsapp. 

Challenge:

Usually sales representatives meet with doctors to present new products using a product monograph or brochure. Due to the lockdown, doctors weren’t seeing any representatives making communication of this new product difficult. The target audience was not only for medical professionals but also the non-medical population, so the video had to be visually appealing but couldn’t lack medical explanation. 

Solution: 

MED-bites content writers went through the product monograph and understood the biochemical and pathophysiological process behind each ingredient. MED-bites content writers worked with the MED-bites creative team to appropriately visualize the biological pathways that needed to be explained so that it can be conveyed to both a medical and non-medical audience. Once the script and storyboard was locked, appropriate vectors were designed by MED-bites illustrators to depict the content that needed to be conveyed. 

Take Away: 

Unlike many other marketing companies, MED-bites has a team of medical professionals that can understand and visualize heavy medical jargon. As chamber time with doctors have reduced, and the world is moving towards digitalization, MED-bites offers unique solutions for pharmaceutical companies to pitch their new products to doctors and other medical professionals. 

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Case Study

Orangeray: Website Content & Videos

Brief:

Fharzana Siraj, the founder of Orange Ray, wanted a website that captured the multi-specialty alternative medical center that is Orange Ray. She wanted content to explain all the sciences featured in Orange Ray including Yoga Therapy, Acupuncture, Homeopathy, Functional Medicine, Nutrition and Ayurveda, as well as videos that showcased her facilities and vision for healthcare. 

Challenge:

The website required over 10 topics to be demystified with scientific backing. The scripts for each video on the website had to be written after one on one appointments with the Medical Practitioners in Orange Ray. This surmounted to over 25,000 words of text spread across the website in different mediums. 

Solution: 

MED-bites content writers had to go through published research papers as well as a number of alternative medical textbooks explaining the process and science of a variety of eastern medical methodologies in order to write appropriate content for each of the modes of treatment featured in Orange Ray. Every topic had to go through critical iteration by the technical heads of the department and then were finally published in the website. Each video featured on the website was scripted in advance to ensure delivery was accurate and precise. MED-bites content writers sat with the Medical Professionals of Orange Ray to understand nuances of their practice and weave it into a colloquial language style that was easy for a non-medical audience to understand. 

Take Away: 

Content is King! MED-bites writes creative medical content that is simplified for a non-medical to understand. MED-bites doesn’t restrict its content expertise to allopathic medicine, Orange Ray was an example of a content rich alternative medical style that required simplification.  

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Case Study

Medall: Chennai Reference Lab SOP Posters

Brief:

Medall’s CRL is a 30,000 sq.ft. state-of-the-art lab in Guindy, Chennai. Medall came to MED-bites with a requirement of making their SOP posters and mundane protocol look catchy enough for people to read and follow it. Medall felt stock images and medical visuals were overdone and wanted a fresh and fun new way to communicate their message. 

Challenge:

The content MED-bites was asked to visualize was mundane lab protocol like washing hands, wearing masks, tying hair, etc. that most employees already knew about but often overlooked. How can you make this content fun and eye-catching? Other content was related to machine maintenance, SOPs of the lab, organizational accreditations, HR announcements, etc. Once again, most of the content was already known to the employees but visuals had to be put in place to reiterate them without looking repetitive.  

Solution:

MED-bites understood the audience working at the CRL enjoys regional media and films. After getting the content that was necessary to communicate, MED-bites’ creative team visualized each point with a reference to a regional movie without compromising the scientific relevance. In addition, custom posters with photos of employees unveiled the SOP for each machine and other specified content, creating quite a bit of excitement in the organization. 

Take Away:

MED-bites can make mundane medical SOPs, policy communication, and protocol unbelievably creative without compromising technical and scientific relevance. 

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Case Study

PPPL: SOP Education

Brief:

In a pharmaceutical distribution company like Palepu Pharma Private limited that handles over 21000 active SKUs, it is vital to communicate the SOP to all employees. PPPL wanted MED-bites to create a video that explains their process for new employees. Key points like identifying stock variants, product storage and organization, first in first out picking, packing techniques, and dispatch were required for us to simplify and communicate. In addition, PPPL wanted video footage of their infrastructure and process flow to visually enhance communication. 

Challenge:

Because of the large SKU, PPPL noticed their employees were struggling to follow the SOP. MED-bites was requested to explain the SOP in a simpler manner using analogies that were relatable, so that employees could easily retain and execute it. In addition, since most employees spoke the regional language, Tamil, the video had to be made in two languages. 

Solution:

MED-bites met with the operations team of Palepu Pharma, and understood the nuances of their process. Soon after, MED-bites visualized the SOP into an English script and storyboard. Once the script and storyboard were approved by the client, the text was translated to Tamil. A selection of voice artists was provided to the client, of which they selected two male baritone voices. Meanwhile, MED-bites illustrators created custom iconography following the client’s brand guidelines and a team of MED-bites videographers were sent to their facility to capture the appropriate visuals. Combining the custom icons and process videos with 2D animation, MED-bites delivered two SOP videos to the happy client. 

Take Away:

MED-bites can simplify any process in healthcare and communicate in multiple languages with easy to follow attractive visuals. 

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Case Study

Tenshi: Enkor Product Launch

Brief:

Tenshi Lifecare wanted to launch their new oral probiotic in a way medicines have never been seen before. The MD of the company specifically asked MED-bites to create an “iPhone style” unveiling of their new product. In addition, the video must mention the product indications, probiotic strain name and count, and usage.  

Challenge:

How can you make a probiotic sachet look as sexy as an iPhone ad? 

Solution:

MED-bites first scripted the key medical features of the new probiotic. Once the content and audio score were approved by the client, MED-bites’ creative team brainstormed an animated style for their product reveal. 

Take Away:

MED-bites can make anything in healthcare creative! We can even make a probiotic sachet look sexy! 

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Case Study

IFC-PPP Videos

Brief:

International Finance Corporation asked MED-bites for two videos that showcased Medall’s Private Public Partnership with State Governments of India, namely Andra Pradesh and Jharkhand, to share as a case study. IFC wanted on ground visuals displaying the quality of Medall’s diagnostic infrastructure, the impact the Private Public Partnership (PPP) had in each city, patient experience using Medall Diagnostic Centers, and interviews with doctors and medical technicians. They also wanted to showcase how their affordable healthcare with Medall, helped the government identify illnesses and save lives in the respected states. The key criteria was each video must not exceed 10 minutes.

Challenge:

The challenge was to obtain on ground visuals of diagnostic centers in North and South India simultaneously, and deliver two final outputs in 10 days.  MED-bites, based in Chennai, India, was faced with major obstacles like language barriers and commute time especially with a 10-day time constraint.  

Solution:

MED-bites understood that two teams had to work on this project simultaneously to meet the requirements and deadline. Starting off with brainstorming meetings with the Project Coordinators in Medall, as well as video and phone conversations with on ground doctors and medical technicians in the respected cities, MED-bites quickly scripted a video that captured the essence of the Private Public Partnership that IFC wanted to showcase. 

Within 2 days of brainstorming and ideation, a storyboard was put in place and approved by the client. By day 3, two teams were briefed on the shots required and were flown out to Vizag, Andra Pradesh and Ranchi, Jharkhand. Meanwhile in Chennai, the video voice over was dubbed and mastered. The teams returned to Chennai by day 5 and started work immediately. Once the rough cut of the videos were in place, a separate audio line was exported for remastering with interviews and sound effects. The video visuals were color corrected at the same time. Finally, on day 9, the audio and video were synced for the first cut demo. The client was quick to respond on minor corrections, and the HD output was exported and delivered on day 10.  

Take Away:

MED-bites has an incredible turnaround time without compromising quality. MED-bites unique team of medical content writers and video producers made a challenging project like this possible.